LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via satellite. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between conventional TV networks and s